For years, getting into the Apple ecosystem meant paying a premium. The cheapest MacBook would set you back well over a thousand euros, putting it out of reach for many students, freelancers, and small business owners who just need a reliable machine. That changes today.
The MacBook Neo, priced at just €699, is Apple's most accessible laptop ever — and it doesn't cut the corners you'd expect at this price point.
Apple quality, without the Apple tax
What makes the MacBook Neo remarkable isn't just the price tag. It's the fact that Apple has managed to deliver the same build quality, the same Retina display, and the same all-day battery life that made MacBooks the gold standard for portable computing — all at a price that competes directly with mid-range Windows laptops.
The aluminum unibody design is unmistakably Apple. The keyboard is excellent. The trackpad is, as always, the best in the business. And macOS continues to offer the kind of seamless, intuitive experience that just works out of the box — no bloatware, no driver headaches, no forced restarts in the middle of your workday.
Perfect for everyday use
If you're someone who needs a machine for email, web browsing, document editing, video calls, and light creative work, the MacBook Neo is more than enough. In fact, it's excellent for these tasks. The M-series chip inside handles everything with ease, and the fanless design means it stays completely silent while you work.
We'd highly recommend the MacBook Neo for anyone looking for a decent machine for their day-to-day use. Whether you're a student, a freelancer, a small business owner, or simply someone who values a computer that doesn't get in the way — this is the one to get. At €699, there's genuinely nothing that comes close in terms of the overall experience.
Managed Macs with Armlab
Already using Macs in your business, or thinking about making the switch? At Armlab, we offer a fully managed solution for Mac environments. From device enrollment and configuration to security policies, software updates, and remote support — we handle it all so your team can focus on their work.
Our managed Mac service includes MDM enrollment via Apple Business Manager, automated provisioning, endpoint security, and ongoing monitoring. Whether you have 5 Macs or 500, we make sure they're secure, up to date, and running smoothly.
Interested? Get in touch and we'll set up your Mac fleet the right way.